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  • Communication Schedule 2017

 

Communication

ZURICH, JAN 25, 2017

 

 

Short Introduction

 

Sandra Thier

HOST WORLDWEBFORUM/COMMUNICATION ZURICH




14:00

WELCOME ADDRESS & SHORT KEYNOTE

 

Dominique von Matt

Director of the Board at Jung von Matt, Zurich

 

14:10 

How to disrupt a 150-Year-Old Swiss Company in a Digital World?

  

PETE BLACKSHAW 

GLOBAL HEAD OF DIGITAL & SOCIAL MEDIA

 

14:35

Brands and Influencer: What stays, what changes?

  

 BORIS BOLZ

MANAGING DIRECTOR

 

 

14:55

How video is killing advertising as we know it

  

Bas Korsten

EXECUTIVE CREATIVE DIRECTOR AT J WALTER THOMPSON, AMSTERDAM

 

 

15:20

BREAK

15:45

The new immersive story canvas

  

MAILINE SWILDENS

DIRECTOR OF THE ZOO EMEA

 

 

16:10

6S Rules for Content

  

CURT SIMON HARLINGHAUSEN

Practice Lead for Business Transformation at Publicis, EMEA


16:35

GENERAL WRAP UP

  

17:00

APÉRO RICHE