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KEYNOTE SPEAKER 2016


John Sculley

Ex-CEO Apple & Pepsi

 

 

 

John Sculley, former CEO of Apple and Pepsi, Mentor & Entrepreneur and speaker at the WORLDWEBFORUM 2016

 

  

 

 

(Limited availability)

WORLDWEBFORUM 

MEDIA

MARKETING & KOMMUNIKATION


 

 

MONEYCAB


 

 

HANDELSZEITUNG


CASH.CH


 

 

HANDELSZEITUNG


BIG BO$$

 

 

RECRUITED TO APPLE BY STEVE JOBS

 

TAKES OVER APPLE

 

 

"Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?"

 

Disagrees with Steve Jobs on the company's strategy

Apple Board votes in favor of Sculley

Steve Jobs leaves Apple

 

 

 

 

DRIVES APPLE SALES FROM $800M TO $8B

 

SPEAKER AT WORLDWEBFORUM 2016

 

 

John's marketing genius drives Apple's sales from $800M to $8B

Named Silicon Valley's "Top paid executive"

 

Idol for all entrepreneurs

Consults & invests in start-ups such as Obi Worldphone, Misfit Wearables, Zeta Interactive, & many more

 

 

IN CINEMAS NOW


FILM "STEVE JOBS|"

THE EPIC STORY OF JOHN SCULLEY & STEVE JOBS AT APPLE

In cinemas now: "steve jobs|" starring Michael Fassbender as Steve Jobs, Seth Rogen as former WORLDWEBFORUM speaker Steve Wozniak, and Jeff Daniels as John Sculley, speaker at WORLDWEBFORUM 2016

 

  

MOVIE TRAILER

 

Trailer for Aaron Sorkin & Danny Boyle's biopic, "steve jobs|"

 

VIDEOS

 

John Sculley, CEO of Apple, and Co-Founder, Steve Jobs, presenting the original Macintosh computer at the stakeholders meeting in 1984

 

 

John Sculley on being hired by Steve Jobs

 

 

John Sculley about the Apple II

 

 

John Sculley reviews Aaron Sorkin & Danny Boyle's new movie "Steve Jobs"

 

 


John Sculley: Never Wanted To Take Over Apple from Steve Jobs


 

Gallery

 

Steve Jobs, John Sculley & Steve Wozniak presenting the original Macintosh computer


 

Steve Jobs & John Sculley presenting the original Macintosh computer

 

 

John Sculley & Steve Wozniak

 

 

John Sculley & Steve Wozniak

 

 

Steve Jobs & John Sculley

BIOGRAPHY

 

 

John Sculley is an internationally recognized corporate leader who is best known for his position as the former CEO of Apple. His innovative outlook on business brought big brand marketing to the Silicon Valley and allowed him to work with some of the most talented innovators in high technology such as Steve Jobs and Steve Wozniak. Sculley’s experience and life story have been portrayed in several movies, including „Pirates of Silicon Valley“, „Jobs“ and a soon to be released movie by Aaron Sorkin and Danny Boyle called „Steve Jobs“.

in 1967, Sculley joined Pepsi-Cola Co. as a trainee. At the age of 30, he became the company’s youngest marketing vice president, and helped create the first two liter plastic soft drink container which enabled Pepsi to be the first soft drink to be introduced into mass merchandising. John Sculley also helped launch the Pepsi Challenge, which is one of the most successful marketing campaigns to date. In 1977, Sculley became Pepsi-Cola Co.’s youngest president and CEO.

After a successful career at Pepsi-Cola Co., Sculley was recruited to Apple by Steve Jobs in 1983 to bring his „cola wars“ big brand marketing skills to the Silicon Valley and help revitalize the Apple II in order to provide the cash flow needed for the development of the first Macintosh computer which was launched a year later. During Sculley’s tenure as Apple CEO, the Mac became the largest selling hardware PC in the world.

After leaving Apple in 1993, Sculley became a high tech entrepreneur, mentor and investor, helping companies such as MetroPCS, NFO Research, HotWire.comIntralinks.com and InPhonics. Later, Sculley’s interest shifted to Big Data analytics where he founded Zeta Interactive and Misfit. He also became interested in consumer focused wellness and healthcare and has helped build MDLive, a leading tele-health company, Watermark Medical, a sleep technology firm, and FlexPharma, a biotech firm. He is still involved with many innovative start-up companies today. John Sculley has greatly influenced the way create and consume technology today.

“I try to bring a designer's eye to thinking about high technology through the eyes of the customer. I am always looking for better ways to give customers an exceptional customer experience. I have been on some amazing teams and I have had some really cool seats on the bus!“

 Sculley continues to inspire, motivate, and contribute to developments in technology today and has recently introduced a smartphone in the emerging markets called Obi Worldphone. 

John has also recently written a book called Moonshot!: Game Changing Strategies to Build Billion Dollar Businesses.